Too fat, too skinny, more boobs, less thigh. When will the photoshopping end?

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Do you read Mia Freedman’s blog? Well you should, but only of course after you’ve read mine!! Well recently on, there have been some fabulous stories on celebrities without makeup, before and after airbrushing shots and pictures of plus-size models, who are actually more real-size than plus size. I think these types of stories are fantastic and are showing that the fashion and magazine industries are slowly getting that we would like to see REAL people!

So after feeling all warm and fuzzy after reading a story about a plus-size model, my warm and fuzziness quickly disappeared when I saw this story on

Keira’s boobs pumped up for Chanel ad


Slimline Keira Knightley doesn’t need to be slimmed down in Photoshop for her ad campaigns… she just gets plumped up instead. In a new image from her latest shoot for Chanel perfume, Keira’s chest looks somewhat fuller than what she’s famous for. UK’s Daily Mail called in airbrushing expert Chris Bickmore to study the new picture of the 24-year-old actress, and concluded that “her breast has had some shading added to it to give it the effect of being rounder and more pert and it has also been increased in size slightly.”



It’s just pretty lame that women in advertising seem to be either too fat or not voluptuous enough these days. UK Liberal Democrat MP Lynne Featherstone, a fervent campaigner against the use of excessive airbrushing in ads, said Keira’s Chanel shoot was fine – but that people need to realise the image had been tampered with.

“Keira is a beautiful woman and that’s the point,” she was quoted as saying.

“If the image has been airbrushed then people need to know so they don’t try and achieve what is totally unrealistic.

“Young girls especially will try and aspire to things which often they can’t achieve and which will leave them feeling bad about themselves.

“Where an image has been altered and retouched, we are simply saying there needs to be a symbol showing what has been done and where.”


Keira’s no stranger to boob controversy – in 2004 her King Arthur publicity images got a chesty makeover. The image used for the UK release showed her natural chest, where her breasts were digitally enhanced for the US version.

“Those things certainly weren’t mine,” she said at the time.

“We had an interesting discussion when they said, ‘We want to make them slightly larger and you’ll get approval’ and I was like, ‘OK, fine. I honestly don’t give a s***’.”

Firstly I think this issue is going to be an ever evolving one in this industry, and unfortunately stories like this are like 2 steps forward and one step back. Secondly, I think that Keira should give a shit. If she’s proud of the rack she’s got then she should have said no to the digital enhancement.
So what do you think? Are we always going to be banging our heads against a brick wall on this issue, or slowly slowly wins the race?

1 Comment
  • Jenna
    April 3, 2010

    I hate that women have to be physically perfect. I get called ugly for not having enough curves. Whats wrong with society? Also for the Keira quote when she gave the ‘ok’ for the digital enhancements for the King Arthur promos after she saw the results she said she was angry because of how MUCH they added to her breasts. She didn’t know they would go that far and give her an almost C chest.

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