Dove evolution

I recently read a post on Seth Godin’s blog (www.sethgodin.typepad.com) about making commercials for the web. He talked about a point: “Challenge the status quo, be provocative, touch a social nerve or create some other sort of interesting conversation. In other words, a commercial worth watching” and gave the Dove evolution commercial as the example.

It reminded me how much I like this commercial and no matter how many times I watch this it still fascinates me.